Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities …

More: continued here

This entry was posted on Wednesday, March 10th, 2010 at 2:15 am and is filed under Marvel Studios. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.